samantha jolley - art director
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Golden Corral

 

Eating at a buffet is like participating in an endurance sport.

Golden Corral is the ultimate arena.

Billboards
As epic as Golden Corral's buffet options.

In-Store

Step inside and accept the challenge.

Rewards App
Buffet Training tracks how many times you eat at Golden Corral, and rewards you accordingly.

 
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Upon arriving, users check-in at the store through the app.

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After your 9th check-in, your next meal is on Golden Corral.

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A countdown let's you know it's go time.

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An overview of the user profile shows level of expertise, badges, and 

check-ins. 

Thinking this might be your last plate?
In-store displays, tent cards and napkins are here to motivate you.

Staff Uniform
In case you need a little pep talk, Golden Corral will have trainers ("technically" servers) throughout the restaurants.

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Golden Corral Gear
Stay comfortable and eat at your best.

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To-Go Bags
For at-home training.

Credit:
Student work
AD: Samantha Jolley
CW: Jeff Dunn


Samantha Jolley | Art Director | samantha.jolley@gmail.com | (210)749-4428