samantha jolley - art director
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Getting rid of ugly, old furniture feels pretty good. 

IKEA is known for their selection of affordable, stylish furniture.
So now, getting good-looking, new furniture also feels pretty good.


Gift Card
Maybe burning couches and breaking mugs isn't your style.
Tearable gift cards are a safer option.


IKEA realizes their real competition exists on Cragslist. Now you can buy IKEA from IKEA on Craigslist.

Ikea + Goodwill (looping gif)
Getting rid of old furniture is a huge hassle. IKEA will partner with Goodwill to offer free furniture removal with every delivery.


Student work
AD: Samantha Jolley
CW: Chris Kessler

Samantha Jolley | Art Director | | (210)749-4428