Sam Jolley is an art and creative director.

Born in Brazil to a family of strong women, she learned early that getting in on the fofocas¹ was the fastest way to earn a seat at the grown-up table. Raised across the world (49 moves and counting), she became an expert packer and an even better observer. Wherever she was, she found that the best way to understand a place was to break bread with its people, building friendships rooted in vulnerability.

Those intimate, juicy moments taught her that what’s personal is often universal, a perspective that still drives her work today. Whether she’s shaping a global campaign or building a brand identity, Sam creates work that bridges communities and feels rooted in real connection.

¹gossip, girl. xoxo