GOOGLE PIXEL

The LGBTQ+ community has always shown up to support one another. As doors started to open again, we created a campaign that captured these vibrant gathering places - encouraging people to visit and share reviews and photos to help these queer spaces recover from the pandemic.

Through the lens and craft of a majority LGBTQ+ creative team and crew, we were able to document the stories of over 30 businesses around the globe. Check out the full experience at pride.google

🏆 Richmond Ad Show Silver | Effie Bronze 🏆

The Challenge

In the wake of the pandemic, LGBTQ+ spaces worldwide faced unprecedented challenges. These venues, often lifelines for their communities, needed support to reopen and thrive again. Google Pixel sought to spotlight and rejuvenate these vital spaces, emphasizing their significance and encouraging public patronage.

Our Approach

We developed "Pride Places," a campaign that honored the resilience and vibrancy of LGBTQ+ establishments. By collaborating with a majority LGBTQ+ creative team and crew, we ensured authenticity and depth in storytelling. The initiative encouraged individuals to visit, review, and share their experiences at these venues, fostering a renewed sense of community and support.

The Impact

• Documented stories of over 30 LGBTQ+ businesses globally.

• Amplified visibility and foot traffic to featured establishments.

• Earned accolades: Richmond Ad Show Silver and Effie Bronze awards.

• Strengthened Google's commitment to inclusivity and community engagement.

Explore More

Dive into the full experience at pride.google.