Sam Jolley is an art and creative director.

Born in Brazil to a family of women who were as strong as they were chatty, she learned early that getting in on the fofocas¹ was the fastest way to earn a seat at their table. Raised across the world (49 moves and counting), she became an expert packer and an even better observer. Wherever she was, she found that the best way to understand a place was to break bread with its people, building friendships rooted in vulnerability.

Those intimate, juicy moments taught her that what’s personal is often universal, a perspective that still drives her work today.

¹gossip, girl. xoxo