HALO TOP

The Halo Top low-cal ice cream launched a new campaign focused on how consumers often struggle with the 'shoulds' in their life. We're reminding them to literally 'Stop Shoulding Yourself' and instead rejoice in all of their accomplishments, big or small.

🗞️ Creativity | Muse by CLIO | MediaPost 🗞️

Everything about their latest campaign needed to be as luscious as the ice cream itself. So we took inspiration from luxury jewelry brands and couture makeup companies to elevate Halo Top’s visual aesthetic. Their iconic gold lid became an integral element of the tagline, along with complementary metallic accents throughout headlines and photography. As a result, their pre-existing, playful tone was transformed in a more premium and opulent experience.

To extend the campaign, we developed a Snapchat Lens that put fans in the spotlight. When users sang into the Halo Top spoon microphone, the Lens transformed fans into the hero of our launch spot.

A brand book was also created that took every design element, thought, and execution and wrapped it up in a guideline for future creative teams to reference.