LET’S GET CONSENSUAL

Let’s Get Consensual was created to change the way people approach consent. Removing fear and awkwardness by using everyday technology in unexpected ways. From AirDrop activations at music festivals to charging stations and social content, the campaign reframed consent as a conversation people actually wanted to have. What began as a passion project evolved into a movement, partnering with the United Nations General Assembly, Lollapalooza, SF Pride, Uber, and went on to earn recognition from Adweek: Creative Disruption, 2020 Webby Honoree, 2020 Webby Nominee (x2) , One Show Shortlist (x2), Clios Rx Shortlist (x2) and an Addy Silver.

Role: Art Director // Video Direction, Campaign Art Direction, Design

To reach people at music festivals, where people are often vulnerable and under the influence, we used AirDrop to deliver a message that made consent top of mind.

The campaign borrowed from the internet’s playful chaos with meme-like visuals, texting slang, and bold colors. The identity spoke in the language people already use online, turning consent into a conversation, not a lecture.

A companion microsite extended the experience, housing our mission, resources, and event listings so people knew where to find us online and IRL.