Facebook Marketplace has become more than a place to buy and sell, it’s a space where neighbors can connect and build community. People Make the Marketplace captured real stories of how shared passions and small exchanges bring people together. Shot by Dove Real Beauty Sketches director John X. Carey, the films blended documentary storytelling with UI elements to show how digital interactions can spark genuine human connection while educating users on how to use the platform.
Role: Art Director // Concept Development, Video Direction, Photography Direction, UI Storytelling
Shot with the intimacy of an eavesdrop, each story unfolded naturally. A documentary tone and subtle UI moments connected digital and real worlds.